Motivated by the amazing food from one of my favorite Latin American fusion restaurants, I decided to have a go with branding a concept for a place of my own. Inspired by the fighting spirit of the rooster donned with a luche libre mask, I wanted the brand to evoke a finer quality of culinary pairings, courses and ingredients, while taking itself the least bit serious. A brother & sisterhood of those with a passion for burritos filled with the finest quality ingredients, flipped on its head. Think Kobe beef burritos or delicious Cortez Fish tacos paired with Clase Azul Repesado. A Mexican influenced culinary experience.