"Whether you're looking for a logo design or a complete brand identity, my goal is to provide intriguing visuals that align with your brand's message and engage with your audience."
EXPLORATION • This is where we begin fleshing out ideas and conceptualizing the approach. Each project is carefully researched before the creative juices start flowing. I provide an in-depth questionnaire for our initial consultation, to grasp the core of your brand and to better align with its message and styling. You most likely all ready have a concept in mind. We'll build from that concept, size up the competition and immerse ourselves in your world. I usually begin with a mood board to reference the style and feel that your logo and branding will have.
IDEATION • Once we decide on a visual direction, we will begin fleshing out ideas and building on some design concepts. It is in this step where I'll be creating visuals from "sketch-to-vec". I will usually present 3 or more concepts to present for you to choose from. From here, you'll decided a winner to hone in on and we will continue with additional revisions to narrow down final design choices for your brand. At this stage, new ideas can begin to emerge that greater align with your brand in a creative way. We will continue to tweak until we reach your final design aesthetic.
EXECUTION • It is at this final stage where we put the polish and final tweaks to bring it all together. Your deliverables will be handed off and I will provide additional assistance for when you decide to use your logo and branding on various applications and media.
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